Weibel

As part of an illustration project, I had the opportunity to design fictional packaging for a limited-edition collection of nougats for the renowned pâtisserie Weibel. The goal was to create illustrations for three packaging designs that would form a visually cohesive series, while distinguishing each box according to its flavor, and maintaining alignment with the pâtisserie’s current visual identity.

Each box acts as a window into a wintry world, where a central illustration evokes the nostalgic charm of the holiday season. Harmony radiates from this scene, enhanced by elegant ornamental details. Inspired by the generosity of festive traditions, my patterns symbolize the artisanal craftsmanship and high quality of Maison Weibel’s creations. On each box, the ornaments and color schemes vary to reflect the different nougat flavors.

These illustrations capture the very essence of Maison Weibel: a fusion of tradition and innovation, elegance and indulgence. They offer customers a visual experience as delightful as the treats waiting inside each box.