Hotzee

For this project, our mission was to develop the branding for Hotzee, a fictional hot sauce brand. The goal was to invent three distinct sauce recipes, all tied together by a unifying concept, and then design the packaging and labels for each one.

I envisioned Hotzee as the hot sauces that bring the flames of hell straight to paradise. Building on this concept, I imagined a journey through the underworlds of different cultures around the globe. Each bottle contains unique flavors inspired by a specific culture and is named after that culture’s version of hell.

While these sauces might make you blush or even sweat during tasting, the angelic packaging and shimmering, light-toned branding are there to comfort and charm you. It’s a playful contrast between heat and heaven, delivering both fire and delight in every drop.