French
As part of this collaborative project, our mission was to create the identity of a natural and ethical cosmetics brand. The main challenge was to stand out in a highly competitive market while offering a user experience that is simple, elegant, and enjoyable—from discovering the products to purchasing them online.
We envisioned Maison Provence as a high-end, warm, and sensorial brand inspired by the natural beauty and radiant atmosphere of Southern France. Each product line highlights an iconic regional ingredient—lavender, olive oil, fig, honey—with the intention of offering skincare that is both effective, gentle, and emotionally evocative.
We developed an artistic direction that is minimalist, luminous, and deeply rooted in nature. The project includes the visual identity, the creation of several product line universes, as well as a Figma prototype (homepage and product page), designed for both desktop and responsive formats.
Partner: Amandine Texier
