French
This fictional branding project was born from a childhood memory: my grandmother, her pumpkin soup, and the love for soup that has stayed with me ever since. The idea behind Les Marmites? A brand that gives a fresh, playful twist to the old-fashioned image of “grandma’s soup”infused with love, commitment, and a whole lot of humor. It also aims to bring attention back to what often gets overlooked: our grandmas, their forgotten recipes, and the so-called “ugly” vegetables. The artistic direction is pop-inspired, colorful, and full of life—bridging generations with bold typography, punchy stickers, cheeky grandma-themed emojis… and packaging that tells a story with every spoonful.
